Posted on January 06, 2005 by site admin

You really have to love a $48 Billion dollar company that doesn’t have a PR department.

Forbes has an article on the spend-thrift discount retailer:

NEW YORK – In July, Costco Wholesale got the ultimate celebrity endorsement: Oprah Winfrey, whose sanction is a guaranteed sales driver. Even better, Costco didn’t pay a dime for it. And it’s a good thing, because Costco is a $48 billion company that spends nothing on advertising and marketing.

Full article: Forbes.com: Costco Rings Up Results