How Costco Makes Its (and Your) Wallet Fatter
You really have to love a $48 Billion dollar company that doesn’t have a PR department.
Forbes has an article on the spend-thrift discount retailer:
NEW YORK - In July, Costco Wholesale got the ultimate celebrity endorsement: Oprah Winfrey, whose sanction is a guaranteed sales driver. Even better, Costco didn’t pay a dime for it. And it’s a good thing, because Costco is a $48 billion company that spends nothing on advertising and marketing.
Full article: Forbes.com: Costco Rings Up Results
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