As stock investing becomes more and more mainstream (everyone from Aunt Thelma to little Suzie down the street seems to have a portfolio these days), how many people actually take their morals into consideration when selecting stocks?

For example, Reuters’ Company of the Day today is Abercrombie and Fitch(”A&F”). However, there are several independent campaigns out there boycotting A&F for everything from promoting underage drinking and pornography to the sweatshop-like conditions its clothing line is manufactured under.

I guess it comes down to questioning your ultimate goal… is it to make as much money as you can, or to make money while supporting humane treatment and good corporate values?