If only, there was a way for investors and corporations to understand what motivates people to buy and sell stocks. If only, the brain could signal when certain stocks like Enron or Tyco were not the viable stocks they were touted to be. With the advancements in neurology, scientists may discover what motivates buying, selling and holding behavior.

A novel science is exploring the link between the brain and personal financial behavior. The new field is referred to as neuro- economics. It seeks to demystify the biology underlying economic behavior. Across the nation, research trials and universities are probing cerebral cortexes for the connection between the brain and investing decisions.

Researchers are trying to learn how the neural networks impact buying behavior. From buying to selling, the study is evaluating the way humans splurge and save. The studies are evaluating how the financial mind works. Scientists are working to demystify how neural circuits formulate the decision process. “We have started looking for pieces of economic theory in the brain,” states New York University neuroscientist Paul Glimcher.